Social media | Top Tips

Welcome your new supporters and make the right get-go impression by creating a custom welcome screen for your Facebook Page.

Past Reason Digital · March 29, 2022

Facebook now has over 600 one thousand thousand users (back in 2022!) and it's likely to be 1 of the places that people will discover out near your organisation.

Making a expert first impression should be pretty high upward on every charity'due south list of goals. Yet many charities have Facebook fan pages that are unattended – often with a wall full of posts from confused or misinformed users. To make certain you make the right showtime impression, creating a custom welcome screen for your Facebook fan page is essential.

Hither are v charity custom Facebook fan pages that have different approaches to the problem to requite you an idea of where to start:

American Blood-red Cross

The American Ruddy Cross always uses technology to its fullest. Its Facebook folio is no different. The landing folio displays feeds well-nigh disasters, blog posts and Tweets, giving the user a reason to get involved. Scroll further down the folio and you'll find a variety of media, from YouTube videos to Flickr photos. Even though information technology's only a Facebook Folio information technology could hands be dislocated with a fully fledged website.

Cancer Research United kingdom of great britain and northern ireland

Celebrity endorsements are a great way of inspiring new supporters, only fifty-fifty if you lot don't have Gary Lineker on speed-dial, you tin can yet learn from the Cancer Inquiry United kingdom page. The focal point here is a punchy YouTube video, specifically fabricated for the page. Add together in the ability to personalise the video, as Cancer Research Great britain have done, to get people sharing the video and become your page in front end of a lot more than people. If you have the right content, Facebook excels at this kind of viral promotion.

NSPCC

Date is central for charities. What'southward the point of millions of people knowing who you are if they don't do anything to assistance? Using polls on your Facebook fan page is a great piffling way to go your fans talking to you, to brand them retrieve near a cause, and to collect valuable information on your supporters. Add new polls regularly and you may go people visiting your page and interacting just to get the latest results. These polls as well show up in voter's friend's Facebook feeds, helping spread the word near your page. Find out more than about Facebook Questions.

Comic Relief: Cherry-red Nose Day

Your Facebook fan page needs to be suitable for your charity. You demand to know your goals so tailor your page around them. A smashing example of a charity doing this comes courtesy of Comic Relief. It's no secret that Blood-red Nose Day's main aim is to get donations and its fan page makes this clear. Every bit presently as you visit y'all're faced with a big cherry-red donate button – sometimes getting straight to the bespeak works.

UNICEF

Fifty-fifty though you can do some slap-up things with your Facebook fan folio sometimes they but don't stand upwardly to your ain website. And so why not turn your folio into a portal to your site. This is exactly what UNICEF have washed in the multimedia tab of their fan page. Pictures and links to articles on UNICEF's website are show on Facebook, helping bulldoze traffic to the master website where people are exposed to calls to action for campaigns and donations.